Search Engine Optimization (SEO) has quickly become a term that every marketer is familiar with. But when most marketers, small business owners, creators, and influencers think about SEO, they immediately think of Google.
While it’s true that traditional SEO best practices are funneled through Google and secondary search engines like Bing or Yahoo, what most don’t realize is that the world’s second-largest search engine, Youtube, has its own SEO best practices entirely different from Google.
Youtube SEO is critical when it comes to maximizing your video content. Different from the likes of Instagram or Twitter, Youtube is a search engine, so a strategy to help your content rank among millions of other videos is very necessary.
Today we’re going to discuss Youtube SEO and the things you should know when creating a strategy for your video content. We’ll also discuss the distinction between Youtube SEO and traditional SEO so that you can clearly draw a line between the two.