While it’s not always easy to be creative or write at your best at all times, the first thing to keep in mind when writing Instagram captions is crafting an opening line that will catch your reader’s attention.
You want to stop them in their tracks when they scroll over your post. Leadoff with your most important piece of content. Let the reader know that you just launched a new product, offering an exclusive via Instagram, or provide eye-catching stats.
Make sure the copy is easy for your audience to read. It should be clear, concise, and always designed to get the interest of your audience. Make sure that opening makes the viewer want to read on and learn more about you and your brand.
Implement fun and authoritative tools like all caps, hashtags, and emojis smartly. Use these tools to enhance your captions, but don’t go overboard!
Fact: The average human attention span is eight seconds, on social media, it’s even shorter. All the more reason your opening line needs to be catchy!