While captions like “mood,” “self-care Sundays,” or “anyone relate?” are commonplace among Instagram devotees, the truth is, they don’t say as much as you would think.
Although your image might be the first thing someone sees when they come across your post, your caption is what gives that post a voice.
Instagram captions aren’t just written companions to your photos, they are a verbal guide to your brand ethos. For influencers and brands alike, it’s essential to take the time to craft original captions to accompany your visual content.
We’re sharing what we know to be a winning content combination for crafting engaging captions that will resonate with your audience. Let’s dive in!