Writing Instagram Captions That Resonate (4 Quick Tips)

Although your personality is what sets you apart, getting personal gives you an edge! We believe in getting a little bit vulnerable or sharing a piece of your personal life to build engagement with your community. 

Talk about your mental health, share some of the highlights of your week, reveal your frustrations and learnings, and declare your goals along with how you plan to reach them. Honesty is always the best policy. Yes, even when it comes to social media.

In Sophia Roe’s post on fungus, she shares her knowledge of the organism. But she doesn’t do it from a place of expertise; she does it from a place of experience. Sophia speaks with confidence and writes the same way. Her tone here is fearless, subtly irreverent, and personable.

It may seem like a common practice, but it’s critical for your image on Instagram to match your caption. So when you’re planning out your feed or posting off the cuff, make sure there is alignment between your photo and the written word.  

It can be perfectly aligned or obscure, but give it context. Make sure it means something. So if the content is vulnerable, humorous, educational, or just plain silly, make sure that’s felt both in the image and the caption.

In this example, we shared the quote in the image and kept it consistent with the caption, both of which are ethereal and soft-spoken.

It’s hard to capture your followers' attention when you’ve written a novel in your caption. Keep your sentences tight, digestible, and streamlined. It’s not about dumbing down your copy or keeping it short and sweet, but simply making every word count. 

Creating compelling Instagram captions not only expands your reach but it creates the perfect picture of your brand voice. Following the steps above will help your words resonate with your social community. 

This Instagram post from Crown Affair is a great example of keeping it tight while still sharing the benefits of their new product launch. Here, they get a little cheeky and clever with their language.

Be sure to use PLANOLY to schedule your Instagram content and tap into our Analyze Web Dashboard to track your engagement and growth analytics!