Instagram's 'Quick Replies' feature is the perfect solution for brands and influencers needing a way to efficiently reply to their followers DM inquiries.

Whether you receive the same questions often, are running a giveaway, or offering service & customer service -- this feature is ideal for improving engagement and communication between you and your followers. This feature is only available for Instagram business accounts, so make sure your account is set to a business account if you want to use it. Click here to learn how to switch your personal Instagram account to a business account.

How It Works:

1. Go to your Instagram profile page.
2. Tap on the menu icon in the top right corner (3 horizontal lines), and tap on the gear icon to go to 'Settings'.
3. Scroll down and tap on 'Quick Replies'.
4. Tap on the plus (+) sign in the top right corner to create a quick reply message.
5. Once you've written your message, type a shortcut in the box above. When sending a message, whenever you type the shortcut word, a quick reply icon will appear in the message box. Tap on the quick reply icon, and the message will appear for you to send!

*Pro Tip: You can create multiple quick replies for different types of questions that you get often. 'Quick Replies' will help you to maximize your time, increase communication with your followers, and handle large quantities of DM's with ease. You can use this feature on Instagram Direct through an iPhone, Android, or desktop PC. Say goodbye to typing out lengthy messages or repeating yourself by answering the same questions over and over again. Replying to your followers is now as easy as typing one word and adding a single tap!