Twitter may not be the easiest social media platform to form a marketing strategy around given its fast-paced nature, but that doesn’t make outreach on the tried and true platform any less essential.
Having an effective Twitter marketing strategy is just as important as your efforts on Instagram, Facebook, and Pinterest. In fact, if you can wrap your head around a Twitter strategy, you’ll be ahead of the game.
Like many other social media platforms, Twitter has its engagement touchstones that will always yield results. It also has its challenging performance metrics that are harder to nail down as the platform grows and makes changes.
Today we’re going to discuss them all, and how you can make a big splash on Twitter this year. We’ve also created a Twitter Marketing Checklist that you can download for free!