Gaining valuable consumer insights is where Twitter Advanced Search offers its biggest reward. Joe Rice, Twitter’s EMEA Data & Enterprise Solutions, once spoke, “Twitter is the world’s largest focus group because, at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods, and mindsets?”
Those insights make Twitter a goldmine for market research. Here a few other value marketing best practices to seek out and implement with Twitter’s advanced search:
Find & Generate Leads
Ultimately, the Twitter Advanced Search should help you better understand the needs of your consumer. What they talk about, what they desire, how they feel about your product, and how you can help create solution-based products and services based on their findings. Effectively using the search will shine a light on these findings. You can ideate, execute, and build based on that insight.
Local Market Consolidation
If you’re a local business owner, finding potential customers in your area is critical. Twitter’s Places search feature helps you single out those individuals and gives you the opportunity to market direct to them.
Customer Service Opportunities
Want to know what you customers around the globe are saying about you and your brand? Moreover, want to tap in and answer questions, resolve issues, and help troubleshoot all from Twitter? Use the search feature with intention and make sure that you’re finding your customers and fielding their questions and inquiries. Let them know that you’re listening and that their concerns are a priority.
Identify Potential Influencers
Seeking up and coming nano influencers to help grow your business? A great way to identify potential influencers is by using Twitter Advanced Search to see who is talking about you and/or advocating for your brand. Finding brand partners doesn’t have to be as difficult as it once was. The partners you’re seeking are easier identified with advanced search.
Looking to conduct a temperature check on a recent launch or brand partnership? Twitter will tell you everything you need to know! Dive deep into the searches after your launch or branded partnership and use keywords and hashtags to get sentiment analysis. This feedback can be critical to how you move forward, make changes, or simply identify what works.
Twitter, at its best, is us at our best. It’s where our creative thoughts and ideas come to life. It’s where we introduce clever content, share our cultural critiques, and communicate with like-minded individuals.
Cultivate Brand Community
Considering it’s so easy for brands and consumers to communicate on Twitter, finding your consumers through search and interacting with them can help build community and brand loyalty. Being engaged in dialogue with your community on Twitter strengthens your voice and your ability to separate yourself from your competitors.
Searching Twitter helps shape and refine your marketing approach. It offers insight into a massive audience which provides value to your marketing mix. Using Twitter for business is essential for your brand growth in 2021.
Start optimizing the Twitter Advanced Search today and use PLANOLY to auto-post directly to Twitter! Learn more here.