User-generated content–UGC for short–is critical for gaining your followers' trust. Not only is it more trustworthy than traditional branded advertising, it’s 76% more trustworthy. That’s a lot! And with The Z and Millennial generations responding more to UGC than other forms of marketing, it’s becoming a must-have for brands. And if you play your UGC cards right, it’ll end in a positive customer review that everyone can see!
User-generated content doesn't just benefit big companies either. Smaller businesses can benefit from incorporating UGC in their feeds also! It’s a free form of advertising for you and it helps create excess content for your social channels. But don’t forget to give credit and ask your followers for permission, and don’t edit.
A lot of UGC comes in the form of an Instagram Story. Instagram Stories are a quick way for users to share themselves wearing, eating, or using your product! Stories your customers tag you in are easy to share to your Story because Instagram automatically asks you if you want to add the Story you’re tagged in to your own Story. But before you share, make sure to ask the customer whose story it is if you can share! Asking for permission helps cover all your bases and avoid any future conflict.
Accounts Successfully Using User-Generated-Content:
We hope this gives you more insight and confidence into reposting content to your Grid!