How to Get TikTok Verified: Steps to Verification

    November 08 2021

    Ever wonder what a verification badge could mean for you and your business? Also known as the blue checkmark next to your account's username, it authenticates your account, and that's not the only thing it does. It increases your chances of exposure, and TikTok verification is no exception. But unlike Instagram and Facebook, TikTok doesn't have an application process or clear guidelines on how to get verified. Instead, TikTok's administration handles it. So you might be asking yourself, how does one get verified on TikTok? We've uncovered a few ways to up your chances of getting TikTok verified. In this blog, we'll show you how to set up and use your account so you're the ideal blue checkmark candidate along with the many benefits a TikTok verification badge can bring you. Let's get started!

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    How to Get TikTok Verified 

    As we said, there's no clear path to getting verified on TikTok. But TikTok does share some high-level criteria your account must meet for them even to consider granting you a blue checkmark. According to TikTok, ask yourself the following questions:

    Are you authentic

    Make sure your account isn't copying or impersonating any other popular accounts. You should only use your account to tell your brand or business's story, no one else's. 

    Are you unique

    Your content should be true to your brand and business and be distinguishable from other accounts. Dive into that one thing that makes you different and make that your entire content strategy. 

    Are you active?  

    Activity isn't just how often you post. You must engage with the rest of your community by liking, commenting, and sharing other accounts' videos.

    Do you follow the rules

    Always follow TikTok's community guidelines. Don't bully, use hate speech or do anything that violates their terms of service that can lead to potential account bans. 

    As long as you follow those criteria, here's how to make your account stand out to TikTok's verification approval committee. 

    5 Tips to Increase Your Chances of TikTok Verification 

    #1 Create Unique and Engaging Content 

    Post unique and engaging content often. This shows TikTok you're an avid user and really trying to grow on the platform. Create content that tells other users about your brand or business, but don't be afraid to participate in TikTok trends. Incorporate TikTok's many features like duets, filters, and more!  

    #2 Grow Your Follower Count Consistently 

    Continue to grow your follower count on TikTok. You can do this by posting consistently and also following and engaging with other accounts. You want to be an active member of the community. Start by interacting and following people in your industry, and then expand from there. 

    #3 Go Viral 

    The chance to go viral on TikTok is higher than most platforms and landing on many users' For You Page (FYP) A LOT is sure to get TikTok to notice your valuable presence on the platform. Not only does it land you on users' FYP, but it can also increase your follower count overnight. 

    #4 Use Trending Sounds & Hashtags 

    A good way to improve your chances of going viral is using viral sounds, hashtags, and participating in TikTok challenges and trends. Another way you can go viral is by continuing to create your own sounds. Sounds are the backbone of TikTok because it's essentially a meme. Users quote them incessantly. Study viral sounds and see how you can turn one of your videos into a viral sound. 

    #5 Leverage Your Other Accounts 

    If you're verified on other social media platforms, leverage them on TikTok. Link out to them in your bio. More than likely, if you have other viral accounts, you're being mentioned in the media. TikTok will take notice of this, and it can speed up your verification status. 

    Benefits of Being TikTok Verifed

    Having a verified account on any social media platform does wonders for your credibility. Blue checkmarks are signals to users that your account and business are legit. They're most likely to follow if they know the person behind the account is authentic. And with TikTok's 1 billion monthly active users, that can be huge for your exposure. Since verification status holds more weight in TikTok's algorithm, your content will also be prioritized. You're more likely to end up on someone's FYP due to how many people interact with your account and videos. 

    We hope this blog post is helpful for you and your TikTok journey and that you're quickly on your way to getting verified on TikTok. 

    Learn more about Carrie Boswell, on PLANOLY

    Carrie Boswell

    Carrie Boswell is the Digital Marketing Content Specialist at PLANOLY. She is always finding ways to include pop culture and the Gen Z perspective into the content we create for marketers and small business owners.

    More by Carrie Boswell

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