When it comes to Instagram, what is most important to The Nue Co.?
Instagram really helps to create a two-way conversation, allowing direct communication to the consumer, which is great for them and for us. I am regularly looking at our reviews and constantly learning from our customer base, which helps when building new products or improving existing ones.
How has PLANOLY been an asset to The Nue Co.?
PLANOLY has been an asset by ensuring consistency in our art direction. The support of planning ahead and efficient time management helps for the smooth running of content. Our biggest learning was utilizing the platform for both publishing as well as feed layout. Our audience is constantly changing and PLANOLY is a very helpful tool for how to navigate and better adapt and relate to our customers, from a product standpoint and an aesthetically pleasing one.