The Nue Co., the supplement and wellness brand, looks at two key pillars to build their story: function and feeling. Function as in how-to, educational, and product-driven content and feeling meaning, purpose-guided, emotional, and human. And according to Jules Miller, The Nue Co.’s founder and CEO, keeping function and feeling top of mind allows for a consistent feed that is engaging and inspiring to new and existing consumers.
To that end, Miller believes that while social media has contributed significantly to people’s mental health issues, it gives The Nue Co. a platform to celebrate individuality.
Here, Miller shares how PLANOLY plays a role in art direction, why less is more, and that growing with the consumer is essential to your social strategy.