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Who Are Micro Influencers?
By now, we're all familiar with the power of influencer marketing and what it could mean for your brand or business's...
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Local Marketing: Guide to Reaching Customers in Your Area
If you’re a small to medium-sized business looking to grow your customer base, focusing your efforts on local...
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Content Creation, Curation, and Aggregation: How are They Different and What's Best for Your Brand
Content curation and aggregation are everywhere on social media. You’ve already seen it. Content curation can take the...
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Creating Your First TikTok Marketing Strategy
Since its launch in September 2017, TikTok has continued to make huge waves on the social scene. For years, there was...
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4 Tips to Create Great Content on the Fly
Ensuring a high-quality output of content is the goal of any brand or marketer, but the pressure to consistently create...
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Debunking Common Social Media Marketing Myths
For every post that provides truth, value, and substantiated research on a social network, there are 20 “digital...
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Are Gen Z Influencers Right for Your Brand?
From sparking viral dance challenges to spicing up relationships with a pair of magic leggings, Generation Z – or ‘Gen...
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Writing Captions 101: How to Craft Perfect Captions
Picture this all-too-familiar scene. You’re gearing up for a major day of productivity spent crafting and planning all...
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How to Conduct a Social Media Competitor Analysis
Calling all business owners, brands, social media managers, and everyone else in between. Let’s talk about something...
