How do some Instagram users use multiple posts to showcase more on their grid? Well, we found it to be challenging to do it right so we created a splitter tool on PLANOLY.
If you're looking to make a big announcement or want a creative aesthetic, the splitter tool can help you easily split one image into multiple posts. Users have the option of splitting an image into two, three, four, six or nine separate tiles. You can do this right on your phone on the PLANOLY mobile app! Here's how to use the splitter tool, with examples of brands who use this split grids to share their unique story.
How to Use the PLANOLY Splitter Tool
Note: This tool is currently available on MOBILE only for images.
Step 1: Select your images to upload onto the PLANOLY app on your phone. Tap ADD. Before you tap UPLOAD, you'll see a grey square grid (SPLIT ICON) on the bottom right corner of the image (the icon to the left of the multi-post icon). Tap on SPLIT ICON to see 6 different splitting options.
Step 2: Play around with the 6 splitting options to see which style you prefer by tapping on each!
Step 3: Move the image around slightly before splitting in order to get each tile perfect.
Step 4: Once you've found your perfect split, tap SPLIT on the bottom of your screen.
Step 5: Tap OK, and you'll see a preview of your split grid images!
Step 6: Tap on UPLOAD and your split images will be moved to your PLANOLY grid where you can plan and schedule them out! If your images are lower than our recommended image resolution, you will review a WARNING screen in case you'd like to adjust your imagery! Upload additional imagery or tap on OK, Don't Remind Me Again, or Cancel.)
PLANOLY PRO TIP: Before committing to a specific split style, we recommend experimenting with a few different options to test out the flow of your images. Make sure your images are hi-resolution too, so it doesn't become pixelated after the split.
Make sure that each individual image within the split looks fab on its own. This could boost engagement on your images! Have fun, and add a quote or two some of the tiles if they're bare or need a little sprucing up. If you're using quotes, keep it on brand so that it resonates with your audience and speaks to them on a personal level.
Split Like a Pro
Lululemon mixes up their active lifestyle focused grid by adding split images of nature scenes. They also add quotes that aline with their brand story on top of some of the images.
Anderson Paak keeps it fresh and fun, by incorporating creative split imagery into his Instagram content. He also incorporated videos, multi-photos, and more to keep content exciting for his audience! For this example, the grid splitter tool could be used for all posts except the first post (since it's video). After a high res image is split, you can separately use one of the images as a "cover" for the post that's a video to complete the overall visual for the grid.
Herschel Supply is always on point with their branding. They use the splitter tool when unveiling new products or collections in order to keep their followers engaged and looking forward to what's coming next.
Dion Lee is very clever and thoughtful when it comes to using the splitter. They always keep it to two split images, which helps them maintain their flow but also mix up the content in an interesting way. They never fail to experiment and have fun with their Instagram as well!Take your Instagram content and storytelling strategy to another level with our Splitter Tool. It's sure to keep your followers engaged and excited to see what's coming next!
PLANOLY PRO TIP: It's important to make sure every image looks good individually when splitting because people will see every single image while scrolling through their feed.