Widescale advancements in social media are expected to take shape early in 2020. Video content is expected to take massive leaps while the advent of TikTok is certain to be all the rage.This week in the Social Sphere, technological breakthroughs and digital safety reign supreme. Instagram announced its preventative age verification program while Twitter revealed its Privacy Center website to centralize data protection. A new browser extension aims to unhide Instagram likes, and YouTube is making efforts to limit misinformation on its platform.The latest edition of the Social Sphere is here - let's get into it:
The most prominent social media news of the week came from Instagram, who finally put an age restriction on the platform. By requiring birth dates, Instagram aims to improve its safety measures for the youth and how they experience targeted ads. Existing users will have the option to update their date of birth but won't be required to do so just yet. Read our full breakdown of this story in the link above.
Pinterest and The Knot Worldwide, two of the most prominent online wedding-planning destinations, will no longer promote content that romanticizes former slave plantations as venues. Such historical references to slave plantations are, of course, harmful emotional triggers for people of color and many others. The Knot is creating new guidelines to ensure that they "don't use language that glorifies, celebrates, or romanticizes Southern plantation history."
As Instagram continues to rollout hiding likes to users across the globe, some are already finding ways to combat their controversial move. A new browser extension by Socialinsider for Google Chrome will restore your likes. "The Return of the Likes" extension reveals the numbers of likes and comments on the top-right corner of Instagram's website. Socialinsider has stated that no data is sent to their server when using their Chrome extension.
New stats that prove nearly 80% of Millennials will purchase a new automobile in the next five years. Snapchat has published a guide for auto marketers with vital information on how to reach and speak to their potential audience. The report is bursting with stats and tips on how marketers can use Snap's ad and outreach options to link with potential auto buyers on their platform. Snapchat is adding value to their platform by providing not just user data, but generalized behavioral metrics for brands and marketers. You can download the full report here.
Facebook has launched a new tool that will allow users to transfer photos and videos from its platform to Google Photos. This feature is an essential first step in a larger plan to streamline data portability. Facebook says this initiative is meant to give users more control over their Facebook data. Facebook, to its credit, has been exploring data portability for years. They're making more significant strides heading into 2020. Learn more about Facebook's transfer tool and data portability here.
Twitter has launched a new site called Twitter Privacy Center in an effort to centralize data protection. The budding site will house information regarding new Twitter initiatives, details regarding new privacy products, and troubleshooting best practices. Twitter is organizing its means for users to seek out and find specific language on data protection and varying security concerns. Hit the link above to gather more intel.
YouTube this week announced ongoing efforts to stop misinformation on its platform. In an attempt to ensure that news on their platform is accurate and truthful, YouTube will place a greater emphasis on authoritative voices and reduce the spread of harmful misinformation. In a statement, the company reveals that "Since January 2019, we've launched over 30 different changes to reduce recommendations of questionable content and harmful misinformation. The result is a 70% average drop in watch time of this content coming from non-subscribed recommendations in the U.S." That's it for this week in the Social Sphere. Be sure to check back next Friday for more! To catch up on past editions of the Social Sphere, visit here. PLANOLY simplifies social media marketing. The PLANOLY app and web platform helps to plan, schedule, and track your Instagram and Pinterest performance. Sign up below.