In a move that will undoubtedly shift the way we view e-commerce, Facebook introduces Shops on Instagram. This fully immersive digital storefront allows businesses to tell a complete brand story and enhance product discovery in one native shopping experience. IG users can visit business shops from their profile through the feed or Stories.
The in-app purchasing process is seamless and allows the shopper to purchase goods and services without leaving the app to checkout. This one-spot shopping experience is the wave of a new consumer future. Find out more in the link above.
As Pinterest continues to enhance its expansive new shopping feature, the company recently announced an extension to its blossoming e-commerce platform called Shopping Spotlights. Featuring expert recommendations from influential fashion insiders, home tastemakers, and publishers, their shopping recommendations come directly to you. Pinterest users will also get the editor’s picks and have the ability to shop Pinterest Trends. The company says, “shopping spotlights will appear on the search tab with articles featuring product Pins that link directly to in-stock retailer.”
Since attending classes of any sort is out for the foreseeable future, Google is rolling out additional services related to its Grow with Google. The program will now include free training and online educational courses with topics that include learning more about Google search, how to optimize Google ads, and ways to improve your website performance. Google had this to say about the new program:
“We’ll offer digital skills training, interviews with career experts and programming from partners including Merit America and the National Congress of American Indians. Topics will include “How to manage your business remotely in times of uncertainty” and “How to improve your resume with four practical strategies.”
