While the world idles at a standstill and the masses bunker down in their homes, social media remains our greatest connector. While outdoor and real-life marketing is on hold for the foreseeable future, industries are doubling down on organic and paid social media.
Companies are stepping up to ensure that they make the most of this uncertain time and communicate regularly with their audience and customers. This week in the Social Sphere, Instagram launches a much-needed co-watching feature, and Facebook is working to combat misinformation on COVID-19 on WhatsApp and Messenger. Pinterest Launches the Today Tab for daily inspiration, and TikTok might have just got a jolt from hip hop's biggest star.
In the News
Among the most thoughtful and exciting new Instagram features in recent times, Co-Watching allows users to view feed content through the lens of a group chat. That's right. You no longer need to scroll your feed alone. Now you can navigate your feed with a team. Co-Watching allows the group video chat to browse through feed posts users have Liked or Saved or that Instagram recommends.
In partnership with Go Fund Me, Yelp has added donation buttons to its platform to help small businesses suffering from shutdowns and closures due to the global pandemic. Also, putting their money where their mouth is, Yelp and Go Fund Me have promised to match the first $1 million in donations. The duo is also working with other companies to contribute to the matching fund.
News surrounding the COVID-19 pandemic continues to spread across social media – and not always in a manner that is helpful or even truthful. Misinformation is rampant. With messaging apps, in particular, serving as the primary point of origin, Facebook is working to combat misinformation and disinformation on WhatsApp and Messenger by updating detection measures to remove damaging misinformation. The goal is to holt this information before it gains traction by limiting the mass sharing of information that hasn't first been vetted. Instagram, another Facebook company, is taking a similar approach toward misinformation.
Meant to "turn conversations into quality conversions," LinkedIn is rolling out ads in conversations. This message-based approach aims to customize the user experience with ads that speak to individual users. Adding a personal touch to ads isn't easy, yet LinkedIn says, "Messages can only be sent when the prospect is active on LinkedIn and in the right mindset."
Looking for daily inspiration but don't want to seek it out daily? No problem. Pinterest debuts the Today Tab: a source of daily inspiration featuring curated topics and trending Pins. Providing easy access to timely ideas and popular themes. Just click "Today" at the top of your home feed for new ideas each day!
Did Joe Exotic just become America's favorite reality star...from jail? His all-consuming Netflix documentary Tiger King is all the rage, not to mention the number one show on the global streaming platform. But Tiger King isn't the only binge-worthy show to consume while you're spending an unseen amount of time at home. Here are a few of our favorites:Tiger King: Murder, Mayhem, and Madness (Netflix)Ozark (Netflix)All-American (Netflix)Friends from College (Netflix)The Good Place (Netflix)Westworld (HBO)Big Little Lies (HBO)Curb Your Enthusiasm (HBO)Little Fires Everywhere (Hulu)High Fidelity (Hulu)The Morning Show (Apple TV)Truth Be Told (Apple TV)Fleabag (Amazon Prime)The Marvelous Mrs. Maisel (Amazon Prime)
Although his son Adonis and those piercing blue eyes made the social media rounds much of this week, we're looking forward to Poppa Drizzy kicking off the weekend with his new bop "Toosie Slide." Teased over the past week with a few popular TikTok personalities doing a dance created for the song, Drake is tapping into the world of TikTok by crafting a song primarily made to thrive on the platform. Organically marketing music by passing it to Gen-Z TikTok users before release might be the wave of the future. Drake's clearly ahead of the curve. Will more musicians follow his lead marketing directly on TikTok? Stream Drake's "Toosie Slide" here.
Never been to Club Quarantine? No worries, it's pretty easy to find. Here's the address: Instagram Live. Creatives from around the world are "going live" in an effort to both entertain and stay sane. DJs, however, are making the most significant impact playing live sets on weekends, and yes, calling them Club Quarantine.
Who might you see at Club Quarantine? Oh, I don't know, but if you tuned into DJ D-Nice's live set last week – watched by more than one hundred thousand – you'd see comments from Oprah Winfrey, Bernie Sanders, Michelle Obama, Joe Biden, and even Mark Zuckerberg.Derek "D-Nice" Jones' now-famous nine-hour set the weekend before last inspired more DJs, musicians, and creatives of all sorts to play shows on IG Live. John Legend, JoJo, James Blake, Dillion Francis, and Coldplay's Chris Martin, to name a few.
We have a ton of new StoriesEdit templates to help get you through social distancing. Our "Get to Know Me" collection is perfect for your next Instagram challenge, while the "Show Your Support" templates allow you to shout out all the small businesses that you love and support! Last month we also launched our "Women Who Illustrate" collection, featuring four talented women who designed unique templates in honor of Women's History Month! That's it for this week's Social Sphere. Stay tuned for more and check out past installments of the Social Sphere here.