Twitter recently experienced a drop in its core advertising business, which reignited its interest in a subscription-based service to bring in revenue. Users are likely to see tests this year. Twitter’s CEO, Jack Dorsey, shared with analysts that he has a high bar for what he will make his users pay for. Twitter has always prided itself on offering its users a free service while allowing advertisers to run targeted ads for revenue. However, many advertisers pulled back during the pandemic, making Twitter’s ad revenues decrease 23%. Rumors started to circulate about Twitter looking into creating a subscription-based service after the company listed a job offer focused on building a subscription-based platform. Twitter is only in the beginning phases of this possible subscription service, but we are sure to see more in the coming months.
The far-right friendly social media platform was recently in the news after conservative mobs raided the capital. This quickly led to app stores kicking Parler off to avoid future downloads and further violence before the peaceful transition of power. Parler most recently fired their CEO John Matze after an argument he had with a board member, Rebekah Mercer, about the future of free speech. In an interview with NPR, Matze stated, “if the company wanted to succeed, Parler would have a crackdown on domestic terrorists and any groups that incite violence, including the Trump-supporting conspiracy theory QAnon.” Matze believed Parler needed to step up its content-policing efforts, but everyone on the board stayed quiet as a result. Since Matze’s interview Parler has characterized his summary of events as “inaccurate and misleading.” Parler rose to popularity due to its lax approach to online speech. However, since the apps removal from Apple, Google, and Amazon, other alternative apps like MeWe and Gab are starting to gain some traction for people looking for like-minded individuals who shun Facebook and Twitter.
Jeff Bezos recently announced he would step down as Amazon’s CEO and become an executive chairman. Some investors are left feeling queasy and unsure of Amazon’s new chief executive, Andy Jassy. Andy Jassy isn’t new to Amazon or to making money; he currently leads Amazon’s highly profitable AWS cloud computing business. And like most highly profitable companies, CEOs eventually decide to step down—for example, Microsoft’s Bill Gates and Apple’s Steve Jobs. Knowing the success of Microsoft and Apple, Jeff Bezos’s departure may not matter that much in the long run.
Pinterest is now offering “Interests,” an iOS widget option where Pinners are served fresh content daily on their iPhones. The content will appear on the user’s home screen, where users can pick the type of content they want to see. The categories include beauty, home decor, food, men’s and women’s fashion, and quotes. Pinterest hopes this new feature will continue to inspire its users beyond the app.