As more people use Pinterest for shopping, Pinterest updates their skin tone ranges and adds an AR lipstick feature to help users discover products that represent themselves. In their press release, they stated, “We’re committed to diversifying the content on Pinterest and these newest improvements will create better signals for more inclusive algorithmic recommendations for the future.” Pinterest already sees an improvement in skin tone detection and their users’ likelihood to purchase what they tried on using the virtual lipstick filter.
The pressure to save TikTok is on. American Companies like Microsoft and Twitter have taken an interest in purchasing TikTok from its parent company ByteDance. This is a natural next step for Twitter since they owned Vine and Vine was essentially TikTok before TikTok. However, there are only 35 days left before the potential ban could happen, so hopefully, one of these companies can settle with TikTok before it’s too late.
Instagram recently rolled out its TikTok-like feature “Reels’, and with a potential U.S. TikTok ban in the works, it couldn't have come at a more convenient time. This isn’t the first time Instagram has challenged a major social platform. Previously they challenged Snapchat with their Stories feature, which proved to be a success. It’s too early to tell how Reels will do, but with a ban in the works, popular TikTok creators might be flocking to Instagram to save their short-form video careers.
Three people were found and charged for the Twitter Bitcoin Hack that occurred in early July. All three of the individuals responsible were under the age of twenty-two. The individual who carried out the scam allegedly posed as a Twitter employee to access Twitter’s internal systems.
Like Twitter, YouTube was victim to yet another Bitcoin scam. This time they hacked prominent YouTube channels live streams like SpaceX and Elon Musk. Viewers who tuned into these channels live streams were redirected to Bitcoin giveaway pages. There is no evidence that the hackers got into YouTube’s internal systems. This incident only adds to the argument that these popular social platforms need to have more reliable security tactics.