If those Sunday morning screen time stats were any indication of just how much time we spent online in 2020, it’s very possible that we’ve never used social media more than we did last year.
Although our heightened connectivity to social media in 2020 was certainly prompted by the pandemic and subsequent stay-at-home orders, Twitter timelines, Instagram group chats, and endless TikTok scrolls were simply where we choose to spend our time no matter what was happening around us.
Last year, we collectively saw an uptick of 21% in monthly social media usage. We’re logging on more and staying longer when we do. Which prompts a question: what does our increased social media use last year mean for this year?
Well, it means that all the new tools, exciting trends, and up and coming platforms that began to take shape last year will become commonplace over the next 12 months. And for marketers, small businesses, and influencers, it's critical to understand and implement those trends in order to have a successful go at social media marketing this year.
Today we’re breaking down some of our 2021 social media trends and predictions to help you get a jumpstart on your social strategy for the New Year.