Campaign Budget Optimization “CBO” - Available on Facebook as an opt-in feature, CBO optimizes the distribution of a campaign budget across ad sets to get the best conversion results for your target audience.
Call To Action “CTA” - The next step a marketer wants a follower or customer to take. CTA’s can link out to anything like a purchase window, company website, newsletter subscription, etc.
Click-through rate “CTR” - The percentage of recipients who click through a hyperlink out of everyone who viewed it.
Content Decay - Content that's been declining in traffic over the past twelve months. Learn more about content decay and how to avoid it here.
Conversion Rate “CVR” - Measures the percentage of people who took a particular action from an ad, such as making a purchase and clicking a link.
Cost Per Action “CPA” - Used to measure and price the cost of a specific action like click, sale, or sign up.
Cost Per Click “CPC” - A metric used to measure the cost of each click in a pay-per-click ad campaign.
Cross-channel - A marketing strategy that provides consumers with the same digital ad or content experience across various social media platforms.
Crowdsourcing - Asking your followers or online community for new ideas, information, etc. User-generated content or utilizing polls features are types of crowdsourcing.