There's a ton to consider before planning your social strategy for the new year. In this round of PLANOLY's Small Business School, we're going to take down the curtains on seamlessly creating your social media strategy. We'll cover what it takes to build a strong brand on social media, finding your voice on Instagram, and increasing traffic through Pinterest.Your strategy and content will not be one size fit all across the social media channels. Everything from the dimensions of your images, types of videos, and mix of content themes should be considered before implementing a new strategy for the new year.
The struggle is real when it comes to knowing what to post on Instagram or Facebook, but that's where we come in! While there is no actual formula for what or where you need to be sharing content, we've found that a few tweaks significantly improved engagement and overall growth for the brand's social channel.
For more on Pinterest and using PLANOLY's Pin Planner, look here.
The best way to boost all of this great content is through the use of ads and partnerships. Try boosting a few of your most engaged posts in order to help you reach a larger, more diverse audience. Allocating a certain amount of money per month or year towards ads and partnerships can help your brand to be seen by a lot of other people too. And always remember that the more you're consistently engaging with your followers, the more you'll organically continue to grow. Stay true to yourself, have fun, and keep at it!
One thing we always try to stress is to make sure you're maximizing your presence with your readers through constant engagement. You can create great conversations through Instagram Stories with the use of polls, questionnaires, videos, and more! Even when you're posting to your IG grid, try to post something on IG Stories to keep followers engaged. Get creative with the photos you take and make sure you provide different content on different platforms!