Social media statistics aren’t simply arbitrary numbers that ebb and flow when the masses’ login, like, share, and retweet content. For marketers, they’re the key to decoding the matrix.
Being able to understand user behavior is like seeing a movie being made before it hits theaters, the setlist before an epic concert, or the notes before a brilliant keynote speech.
Social media statistics are your all-access pass to your audience’s thoughts. If you know what they tend to do, you can tailor your approach to meet their needs. You can serve them what they want instead of what you think they may need.
Today, we’re highlighting 30 social media statistics that every marketer should know to be successful on social media. We’ve broken them down by platform so that you can focus your marketing efforts where your customers spend the majority of their time. Let’s dive in: