Understanding Social Currency
Earning Social Currency
In the age of social currency, the best investment you can make to be successful on social media is in yourself! When you leverage something that’s unique to you or your brand, there’s always going to be demand for it. The trick is focusing your energy around building and refining the attributes that will heighten your earnings:
- PERSONALITY – Create a unique, transparent, and authentic brand through your personality and skills. Above all, be yourself.
- FOLLOWER LOYALTY – Through consistent community engagement and honesty, gain the trust of your followers.
- CONSISTENCY – Build a dedicated community by posting and engaging regularly. Followers appreciate knowing what to expect.
- RELEVANCY – Stay on top of trends and weigh in when topics align with your personality and brand. When working with partners, do your due diligence and choose like-minded brands.
- CHOOSE THE RIGHT PLATFORM – You can’t be unique and consistent on every social media platform. Choose one or two to earn and sustain your social currency.
Leveraging Social Currency
Regenerating Social Currency
Aside from merely boosting your own platform, you can leverage your social currency to effect good for others. Your social currency has the power to:
- Make actual change
- Provide support to those in need
- Rally groups of people together
- Give back to your community