Blush Shop is a chic boutique in the city of Guelph in Canada carefully created and curated by Michele Lee. Michele, known for her keen eye for effortlessly chic style, has built a large following on social media that has helped grow her business. She shares fun intricate details of her creative process, including beautiful window displays, which we love! Read on to find out more about Blush Shop and how Michele's hand-selects each piece for her boutique.
Hi, my name is Michele Lee and I'm the owner of Blush. My background is in fashion merchandising and marketing. Previous to starting Blush, I was a national visual director for a retail brand. I was inspired to open Blush because I felt the need for a new creative challenge.
When you step into the shop, you'll find soft pink walls, chandeliers & gold hotel carts displaying our lovely goodies. There is a feminine feel to the shop & merchandise, but it is mixed in with everyday essential basics and denim. There are so many brands to choose from, however, I carry lines that I personally love and know our clientele will love. I like to feel that my customers can come into Blush and enjoy their experience, and not be overwhelmed with too many lines. They know that everything has been carefully chosen and handpicked for the boutique. My favorite brands seem to be French... gorgeous yet effortless pieces. I do love a good pair of shoes though, so I would say my favourite item right now is my block heeled white booties that I'm wearing on repeat.
Thank you for such a lovely compliment. Social Media and Instagram has definitely helped grow our business. It's such an amazing way to connect & engage with people. I opened Blush in 2004 when social media barely had a presence. We eventually grew our presence beginning with Facebook, blogging, Twitter, Pinterest and then Instagram.
I'm actually spontaneous when it comes to deciding what to post on Instagram. I love to feel creative and be inspired by something that catches my eye or a piece of clothing with great details that excites me. I also really like to post little moments throughout the day that people can relate to that will might make them smile. My top tips for boutiques:
Planning our front window display is always a fun challenge. After 12 years, it's honestly hard to stay unique. I usually start my inspiration from scrolling through Pinterest and gathering ideas to an inspiration board. From that point, I like to sketch ideas & layouts. After I've come up with a design, I shop... or make props a few days before the day I want to install the display. I find that the best time for me is actually getting into the window, designing, and enjoying the process before the shop even opens. I love this creative time.
The proudest moment... that's such a tough question. Retail is not easy so every day I feel proud of what we've created and that we are helping to dress amazing women. I think the 10th Birthday of Blush stands out in my mind as the proudest moment. It felt like such a milestone.
There has definitely been many obstacles and growing pains over the years. I'm still learning everyday! I think I've learned to constantly update and adapt to keep our brand inspiring and interesting.