Community is a huge motivator for us at PLANOLY. As we continue to introduce new tools and iterations on some of our most popular features, we're excited to see how our growing user-base makes the most out of PLANOLY in its entirety. We're excited to share more insights from a few of our incredible brands and content creators! Today we'll be featuring Beck Wadworth of An Organised Life and Jeanne Chan of Harlow and Grey. Read on to learn more about their business endeavors, how they use our app, and what having a plan means to them in the digital age.
Beck Wadworth, An Organized Life
Please introduce yourself! My name is Beck Wadworth, I'm a kiwi living in Sydney, and I'm the founder of stationery brand and blog, An Organised Life. Launched in late 2013, my brand and blog An Organised Life, was born out of the desire to bring structure and organization into busy lives. The label currently offers a curated selection of minimalistic stationery products including calendars, diaries, notebooks, and digital downloads that are stocked at over 70 stores worldwide. Along with the An Organised Life products, my blog has become a destination that hosts content on how to have a more organized life - from how to organize your wardrobe, workspace and beauty routine, to simple ways to be more productive. The blog also features interviews with inspiring women from all over the world, along with imagery of their workspaces. To date, these features have included Lara Worthington, Anine Bing, Bella Freud, Sara Donaldson, Brooke Testoni, Karen Walker, Lucy Vincent, Eleanor Pendleton and much more. Function/style is the ethos the brand is centered around. What is your favorite aspect of being a digitally-native brand and what would be one thing you would recommend taking into account for individuals who may be looking to launch a "social-first" brand?I love how interactive social media and the digital world is. It means brands can have first-hand communication and feedback from their followers and customers, which is such a huge advantage for businesses these days. You can quickly see what works and doesn't work. The digital world also opens up your brand to more eyes locally and internationally which is overwhelming and amazing at the same time! It keeps you on your toes. My one piece of advice would be to know your point of difference and utilize this to your advantage in the digital space.PLANOLY is all about empowering users to tell their story visually. What are some key elements that you always consider when planning your feed and the content you create? Coming from a graphic design background personally, I have always been a visual person and I'm very picky about my content on Instagram. Social media is basically a free billboard or magazine for your business, and I think it's important to utilize it to your advantage. My content always has to be on-brand, high quality and engaging. PLANOLY is a fantastic tool that allows me to plan my feed in advance - making that aspect of my business less stressful and demanding. It allows me to be proactive rather than reactive and still gives me the flexibility to post candid or in-the-moment snaps up when appropriate as well. Personally, for my feed, I like to create a diverse array of content from my workspace which includes product, interview, and fashion pictures, etc. PLANOLY helps me balance all of these features out evenly with ease. What does having a "plan" mean to you and your work and how has social media changed your overarching professional plans and dreams? The digital world is very fast-paced and when you run a business on your own any pre-planning or organizing that can be achieved in advance is always a welcome activity and a significant part of my life. I find when I'm a few steps ahead of the game, and super organized everything falls into place, and I achieve more. When I'm chasing my tail, I've felt overwhelmed and stressed - which is never fun! So having a plan - and sticking to it - is my favorite thing in the world! (Nerdy I know!) Regarding my plans and dreams - social media has allowed me to experience some amazing opportunities and has also allowed me to push my brand locally and internationally much quicker than what was possible ten years ago.
How has PLANOLY helped to enhance your overall strategy and what is the most unexpected discovery you've made as a result of using the app? PLANOLY is part of my day to day life and such a user-friendly, functional app. I love so many things about the app including the reporting (AMAZING), the multi-user functionality and the fact I can pre-write all of my captions and have them copied across when I'm ready to post. I don't know how I did it before PLANOLY!
Jeanne Chan, of Harlow & Grey
Please introduce yourself! I'm the co-founder of Harlow & Grey, a lifestyle brand that specializes in modern party goods. I oversee most of our marketing including content planning and managing our social media. It was a natural transition for me - from running my lifestyle blog, Shop Sweet Things, to then be a creative entrepreneur in the party and entertaining space. What is your favorite aspect of being a digitally-native brand and what would be one thing you would recommend taking into account for individuals who may be looking to launch a "social-first" brand? My favorite aspect is that I can reach and connect with like-minded people from all over the world. It's amazing to me that our audience comes from so many different countries and we connect through beautiful, visual images. As for anyone who's looking to launch a social-first brand, I think one of the most important steps is to define your company's brand properties. A simple exercise that we did when we first started was to come up with 3-5 words that described our brand. Then we would always use those words as a filter whenever we plan our content. PLANOLY is all about empowering users to tell their story visually. What are some key elements that you always consider when planning your feed and the content you create? Having captivating images is key for us! We also try to mix our feed with simple detailed shots with highly stylized tablescapes. This creates some white space and breaks up the busyness you sometimes see in a feed. You only have a few seconds to capture your audience, so the easier it is to the eye, the better chances of you gaining a new follower. And don't forget the copy of your content, it is just as important as the image.
What does having a "plan" mean to you and your work and how has social media changed your overarching professional plans and dreams? Can you share an anecdote or experience that demonstrates how content translated into community?Having a plan keeps me staying ahead and focused. And social media has allowed H&G to build a brand without spending a lot of money to start. It's a lot of work and planning, but it works. I don't know if I have any specific examples when it comes to content translating into a community, but whenever we share a new party collection, our engagement is pretty high. This goes to show that our community is genuinely excited for us and they love growing with our brand. How has PLANOLY helped to enhance your overall strategy and what is the most unexpected discovery you've made as a result of using the app?Planoly has been a tremendous help in keeping our aesthetic and branding consistent on Instagram. I just love planning my images and captions on the app. I suppose one unexpected discovery I found is how much I rely on it!