June 29 2016 | Best Practices
The introduction of technology into our lives has undoubtedly changed the way we consume and share information - this also extends to how we approach content too. From brands to individuals, it's clear that content is king and has the ability to change the way we interact with the (tangible) world around us. As a constantly connected generation, we're not blind to what's happening in the world and with that in mind, it's worth considering how our own endeavors fit into the bigger picture. When unexpected events (both positive and negative) arise, it's important to take note of whether or not our plans allow for a little flexibility. Here are a few things to think about:
Be considerate
Being sensitive to your community's role to certain world events is crucial to not only gaining but maintaining their trust. It's ultimately up to you and your brand to see if whether or not it makes sense to join certain conversations. In terms of planning content, establishing flexibility within your content plan may not be such bad idea - it might even pay off in the long run.
Create a global editorial calendar
While your brand may not need to mention or take into account every global holiday it's always helpful to keep tabs on what's happening in the world. This awareness not only keeps your brand informed and in-the-know but may even lead to new discoveries or cultivate opportunities to capitalize on events or initiatives that might make sense for your brand at some point within the year and overarching plan.
Cultivate an opportunity to bring together
Perhaps more than anything else, it's important to consider that there has never been more opportunity to connect on a global scale. World events create opportunities to not only publish compelling content but spark authentic and life-changing connection with your community and beyond.
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