In this day and age content's place in a marketing strategy is key whether a business is in the digital space or not. Establishing a consistent schedule for content that builds on a brand's core values is already a commitment in itself, and introducing the need to plan for special events (which can range from anything including conferences, live events, etc.) definitely up's the Instagram ante. Even with the challenge of introducing any new or unexpected content, there are tips and tricks that can help ease you, followers, into these subtle changes.
Here are a few ideas on how to make your feed cohesive or keep in mind when gearing up for special events.