The modern workplace is changing, and with it, comes a new set of standards and opportunities - especially when it comes to introducing new people to your team! From freelance to full-time employment, no matter what capacity you're hiring for, this article will address how to maximize potential when it comes to bringing on new people to work on already established systems in the digital age.
Whether you're bringing on someone specifically for social media or not, chances are most modern companies are digitally savvy in the sense that content plays a role in telling their brand's story. From guidelines to expectations, make sure to have a long-term plan in place that team members, both old and new, can constantly refer back to when working on social strategies and content.
As you introduce new people into the content mix, chances are elements of their personality, creative aesthetic and visual/tonal preferences will indirectly play into how they shape your brand's content. Embrace the possibilities! While it may not have been originally what you planned in terms of the evolution of your social strategy, remember that when working with new team members you're working together and that element of collaboration can yield unexpected, but powerful results.
Even as you get into a groove with a new team member consider allotting time in the workweek (or in the content calendar) for creative exploration. Sit down with them, assess what their goals/thoughts are and meet in the middle in terms of trying out an initiative that is new, but at the end of the day, can still mesh well with what is consistently posted.
All-in-all, when it comes to establishing a new working relationship with someone on your team, remember to take things day-by-day, remain open-minded and listen to their feedback - after all, it always helps to get a fresh pair of eyes on things!