What Are Pinterest's New Story Pins and How Do They Work?

    March 31 2021

    What Are Pinterest's New Story Pins and How Do They Work?

    March 31 2021  |  Inspiration , Pinterest Planner , Marketing

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    Pinterest is elevating its platform with a new way for users to share their content with the introduction of their latest feature, Story Pins. Story Pins is an all-new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover, and image and text overlay. You can tell a visual story by creating step-by-step guides, showcasing DIY projects, and even curating a beautiful catalog for your products. Another plus, unlike most platforms, Story Pins last forever and do not disappear after 24 hours. Your Story Pins will live in whichever boards you choose to Pin them to. You and your followers can revisit them at any time!

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    Who Are Story Pins For?

    More creators are leaning on Story Pins over regular Pins because of the ability to showcase more content in one Pin. You have the option to include both video and regular images in your Story Pin, add text using different colors and fonts, and an option to showcase written details about what you are sharing in the description. Another reason you should consider incorporating Story Pins into your growth strategy? Your content will be front and center for your community to see! 

    On the mobile app, your Story Pins will live on top of your home feed. The Story Pins following streams is a place for Pinners to see new Story Pins from the creators they follow, right at the top of the home feed. In this immersive stream, Pinners can find fresh Story Pins and even find new creators to follow through the “Discover creators” icon. This gives your Story Pins more of an advantage for higher traffic at a faster rate, so you will receive instant gratification for your creations vs. waiting to see results over time. Story Pins can also generate more followers because they are discoverable. Users are inspired to click into the creator's Pinterest profile after seeing a Story Pin – giving them a deeper look into a brand or creator’s personality. (Note: Story Pins are available to selected business accounts, head here to request access to this feature!)

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    How to Create a Story Pin

    If this is your first time hearing about this feature, you’re probably wondering where it lives and how it works. You can create a Story Pin on both web and mobile. 

    On the Pinterest web dashboard, under the Create tab, Create a Story Pin will be the first option listed. On the Pinterest mobile app, tap the ‘+’ icon in the middle of the screen, and from there tap Story Pin to start creating! 

    Creating your Story Pin works about the same for both web and mobile. You will have the option to upload any photos or videos from your computer or mobile device – you can add up to 20 story pins! On mobile, you will also have the option to take your photos or record a video right on the app. Once you’ve added in your content, you can choose to decorate your Story Pin with colorful text, fun fonts right on the platform. On the right side of the screen, you will see layout and background options. You can also adjust your image or video size and customize your font.

    Next, you can pick a theme for your Pin to add any extra details. For example, if you are creating a recipe Story Pin, click ‘Recipe’ in the ‘add a theme’ dropdown menu to add your ingredients. Then you will be prompted to add your Pin title, the Board you’re saving it to, and any tagged topics you want to add. Tagged topics are crucial when it comes to getting more eyes on your Story Pin. Start typing in different keywords like “recipe” or “DIY” and Pinterest will start populating top searched tags that you can add. Once you’re finished, hit Publish, and your Story Pin will be visible for the world to see! 

    If you want your Story Pins to stand out, even more, try using our StoriesEdit app for more creative template options! You can choose from an array of different templates (a couple of collections are made specifically just for Pinterest), fonts, color schemes, and even stickers. Once created, you can easily upload them into the Story Pin creator! Interested? Click here to learn more or download to start creating.

    Best Uses for Story Pins

    There are endless ways to get creative with this new feature! Story Pins are ideal for sharing step-by-step projects, recipes, product catalogs, guides, mini blog posts, or anything that inspires you at the moment. There are no limits! Here are more ways to use Story Pins depending on your use case. 

    Social Media Manager

    If you’re a social media manager for your own personal brand or managing social for other clients, creating Story Pins for product education can create more awareness and add value for your customers. Get creative with tutorials, tips and tricks, and how-to guides related to your products. If you’re active on Instagram, you can also optimize your Instagram Stories and easily transform them into a Story Pin to streamline your workflow.

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    Entrepreneur

    Story Pins will quickly become an entrepreneur’s best friend to grow their business. If you own a retail business, leverage Story Pins by creating product catalogs, or compile trendy tips to style your products. If you’re a trainer, create step-by-step workout or instructional videos. If you are a writer or blogger, easily transform a whole blog post into a Story Pin by gathering your images and including a summary with text on each slide.

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    Influencer

    As an influencer, using Story Pins is a great way to expand on your current content and audience. Now you can bridge the gap between inspiration and creation by creating a Story Pin around what inspires you, curate a style lookbook if you are a fashion blogger, optimize content from your blog or Instagram Stories, or share tutorials and DIYs.

    We hope that we set a good foundation of inspiration for your new journey with Story Pins. This new feature is already changing the game for so many users and will be taking over your Pinterest dashboards by storm! It’s best to hop on this bandwagon and start creating. Here’s how to convert your personal account to a business account to request access to this new Pinterest feature! If you need a little more background on the Pinterest platform, check out our Ultimate Pinterest Guide for Beginners.

     

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    Learn more about Payton Rodewald, on PLANOLY

    Payton Rodewald

    Payton Rodewald is the Social Media Coordinator at PLANOLY. She is the in-house Pinterest and vibey content expert.

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