Hashtags are – and always have been – a powerful engagement tool on social media. They essentially perform like a magnet, attracting users to your content based on terms and phrases they're looking to explore. Similar to social media itself, the way we utilize hashtags is forever changing. So is the way we use hashtags from one platform to the next.
Pinterest is undeniably the most interesting case study. In its infancy, Pinterest wasn't exactly against hashtags, but if you weren't using a branded hashtag, they had very little impact. Much has changed in the years since then. Today, utilizing hashtags on Pinterest is more important than it's ever been. But approaching this engagement metric on Pinterest the same way you would on, say, Instagram, won't net the results you're seeking. There are levels to optimizing Pinterest hashtagging. We've studied some of the best ways to successfully navigate this space. Here's our take:
Instagram hashtagging tends to tell a story. While some shun excessive sharing, Instagram allows you to list upwards to 30 hashtags per post – offering users a wider funnel to discover your content. In contrast to Pinterest, hashtagging on Instagram can be playful or vague. There are even acronyms specific to Instagram. They function as searchable keywords, grouping your content into a digital community with hundreds of millions of others. Note the key Instagram distinctions below:
Whether you're scheduling to Instagram or Pinterest, test out a new hashtag strategy to increase engagement or follower growth. Hashtagging helps make your content discoverable for new audiences. As you know, we're always looking for ways to make PLANOLY better by adding features that you didn't even know you needed. Haven't tried PLANOLY's Hashtag Manager yet? This feature will make your planning process more efficient than ever! Gone are the days of copying and pasting from your notes or trying to come up with original tags each time. Click the sign up below to schedule your content and create groups of hashtags! The PLANOLY app and web platform simplifies social media marketing by allowing you to visually plan, schedule, and analyze your Instagram and Pinterest content.