Using your Pinterest for business is all about making sure your marketing strategy has a goal in mind. Being able to plan and schedule your content gives you a huge marketing leg-up. So does being able to analyze your audience behaviors and tailor your strategy to those specifics.
With billions of searches every month, it’s imperative that you tap into this vast user base to grow your brand. Here are a few ways the Pin Planner can help you drill down on your base:
Campaigns for Pin Planner
Our ‘Campaigns’ feature allows you to create a series of campaigns that will help you map out a dedicated schedule of images that are related to the same Pin description.
With ‘Campaigns,’ you’ll be able to create as many Pins as you want using the same title, description, and URL. The very first uploaded image will always be the first to be published with the option to also SHUFFLE images in order to redistribute your content across your boards. You’ll also be able to pause, delete, or complete a ‘Campaign.’ Learn more about creating ‘Campaigns’ here.
Reviewing your analytics on the Pin Planner will allow you to view user trends within Pinterest. It’s not always easy to know what your customers are looking for or inspired by. But with Pin Planner insights, you can find out exactly which of your boards are getting the most engagement and detailed data and which of your Pins are performing best.
Reviewing saves and clicks with the Pin Planner can help you understand what type of content to prioritize on Pinterest. Content on Pinterest is always discoverable. So a great way to approach the marketing benefits of the Pin Planner is by reviewing your saves both immediately and over time. Trends on Pinterest typically begin to take shape months in advance. You can trend forecast with your own Pins and Boards!
We hope this post gives you a better understanding of PLANOLY’s Pin Planner. It’s designed to make your entry point into Pinterest a piece of cake. In addition, to help you leverage the platform to grow your business and share your vision with millions of Pinterest users.