Pinterest reaches 335 million active users per month! That statistic alone is already a sign that you should take advantage of this traffic-generating platform. Even though growing your audience is probably one of the most significant benefits to using Pinterest, it goes beyond that. Pinterest allows you to make your content forever discoverable, gives a peek into your target audience’s interests, and helps you grow your brand. Below are key reasons to start building your Pinterest account today:
Share Your Vision – Pinterest gives you the platform to visually express to your customers who you are and what you’re about. You can create Boards filled with Pins that reflect your brand identity and, in turn, builds and reinforces your brand image.
Get More Eyes on Your Content – Pins make you and your products discoverable, and will regularly appear on your followers’ homepages. Plus, since you can link your Pins directly back to your website, the potential for driving traffic is huge!
Turn Your Profile Into a Storefront – If you are a retailer, update to a Business Profile to gain access to the shop tab. This new Pinterest feature displays your in-stock products organized by category and featured product groups. This way you can sell your products directly on Pinterest as well as create more opportunities for users to discover your brand.
Measure Your Success – As a business, it’s essential to have a goal in mind when embarking on any social platform. Pinterest makes it easy. When you upgrade your account to a Business Account (this is totally free), you can measure the success of your Pins by Impressions, Saves, and Clicks. Impressions are the number of times it shows up in a feed, Saves are the number of times people have saved your content, and Clicks are the number of times people have clicked through your content. View our blog post dedicated to Pinterest Analytics for more of a deep dive!
Get to Know Your Customers – You can gain insight into your potential and current customers’ interests by looking at the current trends on Pinterest. Pinterest also offers a variety of ways to engage and create a community – such as the ability to create Group Boards, allowing people to comment on Pins, and their most recent feature video pin reactions.
Pinterest Content Lasts Longer – The content you Pin sometimes takes a while to gain momentum, and that’s because Pinterest content doesn’t disappear as it does on other social media platforms. Pins are searched for, discovered, and re-Pinned over time, so you don’t need to worry about it getting lost in the algorithm.
Endless Inspiration – Sharing and discovering inspiration is what Pinterest is all about. This leads to high potential for people to find a new brand, ideas, or products – which is what makes Pinterest so powerful for businesses.