Pinterest remains an untapped social network for marketers. The platform isn't just for browsing DIY tips and inspiration, it's a powerful tool to drive sales and learn about your customers.In addition to curating, planning, and scheduling, the PLANOLY Pin Planner now includes a 'Campaigns' feature to periodically refresh your boards. For marketing agencies or businesses trying to leverage their existing to succeed on Pinterest, the 'Campaigns' feature on the PLANOLY Pin Planner makes it easy to plan and execute.People all around the world – especially women – come to Pinterest to discover, plan, and spend. According to Pinterest, women are expected to control almost 75% of discretionary spending worldwide. If you need tactical ways to help your client, brand, or business to strategize for Pinterest, this post is for you.
Know your voice. Stay true to your brand's voice and personality to build trust with your followers. Sometimes trends or memes won't make sense for your brand, and that's okay. Know when to step in or stay out of cultural conversations to stay authentic to your brand.Understand your audience.Beyond data points like location and gender, dive into better understanding your audience. Which boards resonate with them? What problem are you solving with your content or product? Narrow down a few key audiences and speak to them directly through your Pin's captions, images, and boards. Not only will this help with your current strategy but it'll help you strategize for more on-brand partnerships in the future.Grow meaningfully.Find out what does and doesn't work for your brand, and work off of those findings. It can take up to a few months for you to see changes in your Pinterest engagement from a new strategy. Once a quarter, look through your Pinterest Analytics or review your Pin Planner Analyze to reassess your content and determine what helped reach new audiences.
Now, let's dive into how the 'Campaigns' feature can help brands, influencers, creators, and agencies alike to maximize your brand's arsenal of content or the way agencies work with your clients to help build a brand presence for them across social.
Help client's reach their full potential on Pinterest
Plan your content ahead of time through the use of 'Campaigns':
Leverage your products
Example: Vanessa leads Pinterest and Instagram efforts for Club and Clover, a paper planning Etsy shop. She heavily relies on repinning other people's content on Pinterest and believes this is what has contributed to growth the most. She spends about a week planning for 3 months worth of content and ultimately cares most about the speed of scheduling to Pinterest and how quickly she's adding content onto her queue. - All things that you can leverage with Pin Planner and 'Campaigns'! 'Campaigns' help agencies to better optimize their Pinterest content strategy for speed and bulk work.
Feature fresh new content
Below, we're going to dive into a few key things that you should look for whenever you're strategizing and building out your content creation process. An important aspect of being successful with content creation stems from having a good understanding as to where your analytics lie. What your followers are gravitating towards the most, which posts are performing the best, and what content to build on in the future. Let's look at what you and your team should focus on within our Pin Planner Analyze tool.
Impressions, Close-ups, Link Clicks, & Saves. As a business or brand, you want to be able to see the big picture. Your audience loves soaking up everything that you're your brand is about, and sticking true to your aesthetic and message is key. Tap into your impressions, close-ups, link clicks and saves to keep tabs on content performance.
Followers, Impressions, Link Clicks, & Saves. Understanding where you're impressions, link clicks, and saves is a great way to stay on top of creating fresh and engaging content for your audience. Keeping them excited to see what you'll be sharing next!
Impressions, Link Clicks, & Saves. As an agency, you often have to wear several hats for your clients. Having a clear understanding as to where your numbers lie is key to knowing what formula works and what new content concepts you should integrate into the mix.
Followers, Impressions, Link Clicks, & Saves. Dive into your metrics by keeping an eye on what your followers are loving and engaging with the most. Keep track of top-performing Pins, where your link clicks lie, and the number of saves you're getting in order to see if you can stick to your content strategy or if you need to restructure along the way.
PLANOLY PRO TIP: Don't forget about ourPLANOLY uploader too! Our web extension for Chrome and Safari that allows you to quickly upload and schedule multiple Pins at a time.
We hope that today's post has helped you gain a better understanding of ways to experience growth through 'Campaigns'. The ultimate goal with 'Campaigns' is to continue to create fresh and fun content that will inspire your audience and keep them engaged with your brand's voice and message.