Can you tell us a little bit more about your mission and what Dough does to ensure economic equity among women-owned businesses?
When I talked about trying to shatter that glass ceiling from the bottom up, that’s really about getting everyday consumers to purchase from women-owned businesses. If everyone in the US spent 20 dollars a month just at a women-owned shop, we could drive over five billion dollars a month to women-led companies. It’s wild to think about, but it just goes to show that these changes don’t need to be dramatic. We just need to ignite our purchasing behavior with small incremental changes.
In a perfect world, social media is the one place where entrepreneurs, creators, and influencers can find brand equity. However, it doesn’t always work like that. What are your tips for our users looking for more visibility or support for their women-owned business on Instagram?
To expand reach, always prioritize collaboration over competition. And I say that because when you partner with creators, businesses, or communities that are like-minded, they will have similar audiences that you can use to expand your audiences together. It doesn't need to be a winner take all on Instagram. That's what's beautiful about it, right? You can follow three amazing women-owned businesses. Don't be afraid to partner with a brand with similar values, as there's room for both of you.