Instagram just changed the game (again!), and released their brand new IGTV feature. This exciting new platform allows users to upload longer videos, and is designed to function like social-media based television. They announced the IGTV feature on Wednesday, June 20, which set to motion a whole new standard of in-app videos. It's also made to watch on mobile devices since it's built for full-screen vertical videos. We can't wait to see how people start utilizing this new platform on their own Instagram profiles. The new platform exists on Instagram users' homepages, as well as being its own IGTV app. Users can upload hour-long videos to IGVT, meaning you can essentially start your own TV channel through Instagram. Is YouTube worried? We're feeling some deja vu in the way that Instagram created Instagram Stories, causing SnapChat users to decline. Only time will tell if users start favoring IGTV over YouTube. Read on to learn how to use this game-changing new feature and create your own channel!
Currently, you can access IGTV within the Instagram app (just make sure your app is updated to the latest version!). In a few weeks, users will be able to download it as a separate app in the App Store or Google Play.
This feature is ideal for expanding your creative ideas and producing content to engage with your audience on a whole new level. By sharing longer videos, you won't be as limited on your time; therefore you can do more than ever before on Instagram! We have a feeling this feature will be very popular with micro-influencers who don't have a YouTube presence. We hope this breakdown was helpful - let us know how you're using the new IGTV platform, and don't hesitate to reach out if you have any questions!