PLANOLY's Hashtag Manager: Everything You Need to Know

    January 26 2020  |  Inspiration , Best Practices , PLANOLY , Marketing , Instagram Planner

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    At PLANOLY, we're always looking for ways to make our tools better by adding features to take your brand strategy to an entirely new level. The PLANOLY Hashtag Manager makes the planning process more efficient than ever!

    The PLANOLY Hashtag Manager allows you to easily add hashtags to your posts – both for Instagram and Pinterest. Create hashtag categories to automatically add custom hashtags to your posts and increase your overall engagement. Goodbye to copying and pasting from your notes! (Because we ALL know how that goes.) Let's leave the notes on your phone to your grocery list, not your hashtags!

    Hashtags are like tiny little messengers, sending your content out into the social media world with ease. They're a necessary aspect of your social media marketing strategy, specifically for Instagram but also Pinterest. Apart from the content you're posting, hashtags serve as an essential element of your post to get more eyes on the amazing content that you're creating! Our little waffle shaped friends (#) help make your content discoverable by allowing you to have your images seen by those who are outside of your current sphere of followers. You want your posts to show up when users search for relevant industry-related hashtags within your content, and the PLANOLY Hashtag Manager makes adding hashtags easier than ever. It's all about increasing your influence and growing your followers, so it's essential to be intentional and mindful when choosing which hashtags to include.

    Where to Access PLANOLY's Hashtag Manager

    You can access the PLANOLY Hashtag Manager both on the PLANOLY APP and the PLANOLY WEB dashboard. Both options make it easy for you to create hashtags while you're content planning on your laptop during the week, or while you're on the go!

    Mobile

    OPTION ONE

    • Go to your PLANOLY app, tap on the three dots to the right ...
    • Then tap on the # hashtags menu option (between history and comments)

    OPTION TWO

    • You can also manage your hashtags while scheduling a post or tapping into an unscheduled or scheduled post in Schedule View on the app
    • Tap on the # icon below your image or video to use or add a new hashtag group

    Web Dashboard

    OPTION ONE

    1. Go to your PLANOLY WEB dashboard.
    2. Verify you're in PLAN view or click on PLAN at the top right of your screen.
    3. Access the PLANOLY Hashtag Manager by clicking on the # HASHTAG icon on the top left of your screen.
    4. Here, you can follow the same flow as above when creating hashtag groups to share within your content!

    OPTION TWO

    1. Go to your PLANOLY WEB dashboard.
    2. Click on DISCOVER at the top of your screen.
    3. Access the Hashtag Manager by clicking on the # HASHTAG icon on the top left of your screen. (Pro Tip: You can also use the search bar on the right to find content using hashtags when gathering additional inspo.)
    4. Here, you can follow the same flow as above when creating hashtag groups to share within your content!

    How to Add New Hashtag Groups

    Mobile

    • Tap on the # hashtags icon to reach the PLANOLY Hashtag Manager and select the + icon.
    • Enter a group NAME. (You can use both emojis or words, but make sure you choose one that categorizes your hashtags by the content that you're posting!)
    • Add your hashtags into the CONTENT section below. Type out the hashtag character # and then the hashtag text, adding spaces in between each hashtag (i.e., #food #eats). The counter will tell you how many hashtags you have left to use based on the maximum allowed by Instagram (30 hashtags).

    IMPORTANT NOTE: If you go over the limit, it will be marked as spam and will not post!

    • Once you're done with your category, tap OK on the top righthand corner, and then tap SAVE at the bottom. (You can create as many groups as you'd like!)
    • BIG JAZZ HANDS! Your new # hashtag group/groups have now been created! You're on to a fabulous start.

    Web Dashboard

    • Click on the # hashtags icon to reach the PLANOLY Hashtag Manager and select Create A New Groupat the bottom.
    • Enter a group NAME (You can use both emojis or words, but make sure you choose one that categorizes your hashtags by the content that you're posting!)
    • Add your hashtags into the CONTENT section below. Type out the hashtag character # and then the hashtag text, adding spaces in between each hashtag (i.e., #food #eats). The counter will tell you how many hashtags you have left to use based on the maximum allowed by Instagram (30 hashtags).
    • Follow the same flow as above to SAVE.

    How to Add Hashtag Groups to Your Caption

    Mobile & WEB

    • Tap/Click on the image/video you'd like to add hashtags to and select the # icon below.
    • Tap/Click on the hashtag group that you wish to add to your caption! (You also have the option to EDIT, ADD, or COPY this hashtag group).
    • Tap/Click ADD and the hashtags will auto-populate into your caption.
    • Tap/Click SAVE to save the new hashtag group into your caption.

    *NOTE: You can continue to add more # hashtag groups from this screen, as long as they don't exceed 30 hashtags when you're ready to post.*

    How To "First Comment" Your Hashtag Group

    Want to add your hashtag group to your first comment instead?

    Mobile & WEB

    • Go back to your main hashtag group view, and select a hashtag group you'd like to use.
    • You will then see options to EDIT or COPY. Tap on COPY, and it will be copied to your mobile clipboard.
    • Go to your desired Instagram post, tap/click on the comment icon bubble to leave yourself a comment, then paste the hashtag group that was copied for you! VIOLA. Easy peasy.

    Hashtag Tips

    • Be intentional. Choose hashtags that are based on your community. The right blend of hashtags can help to expose your content to a larger target audience or niche market.
    • Do your research. Find out which hashtags are being used by influential people within your industry, and follow suit!
    • Mix it up. While it's good to use popular hashtags, it's also wise to sprinkle in some less popular ones. This helps you not to get lost in the sea of content. (Bonus points if you can create your own bucket of hashtags based on your brand, so followers can easily engage and know it's you!)
    • Stay relevant. Use hashtags that are in line with your industry, brand, and audience.

    PLANOLY Pro Tip: Preview your content before it gets published! In the Schedule View on PLANOLY mobile, when you tap on an image or video, you'll notice a plus sign inside of a circle directly to the left of the # hashtag sign. This is another feature we added to the new update that gives you a preview option of your content. Click on it to see a larger version of your image where you can either swap or download your photo!