Family, health, and then career.
That’s how it’s always been for me. That’s how it’s always been for us. So naturally, when Andy and I co-founded PLANOLY following our move from New York to Texas in 2014, cementing that mantra among our company core values meant the world to us.
Watching PLANOLY grow over the years and reach incredible heights has been one of the greatest joys of my life. But seeing our team grow, have families of their own, place value on mental health, and essentially become part of our family, was the ultimate gift.
Those gifts made everything feel right with PLANOLY. I just knew this company was it for me. That it was it for us.
But little did I know, life wasn’t done teaching me the lessons I needed to learn. Lessons that were hard, and certainly unexpected. I was forced to stare family, health, and then career square in the face and really come to terms with what it all meant to me. Today, it stands as a very real yet beautiful reminder that changes in the season often inspire us to make changes within ourselves.
That said, I’ve made the decision to step away from PLANOLY. After six years, one pandemic, and our oldest, Teddy, who is on the spectrum and requires our undivided love and attention, it’s time to fully embrace our core values and place family first.
It also brings me great pride to share that PLANOLY is now a part of Traject, a suite of innovative digital marketing tools. I can’t express how happy I am that we found that right company to pass the torch. Our new CEO, Christina Martinez, is the perfect woman to lead PLANOLY into an exciting future!
When I first started in this business, I was always the only woman in the room. So I couldn’t be more proud to leave knowing we’ve built such a beautifully diverse team that a woman–not so different from myself– will lead. Christina effortlessly embodies the same principles PLANOLY was built upon, and I’m beyond confident in her ability to lead, inspire, and continue our commitment to simplifying social marketing.
This decision process weighed on my heart tremendously. But that very same heart beats first and foremost for my family, so I knew that it was time to move on after the pandemic really put a strain on our home life. Once Andy and I knew what needed to be done to protect what we had built at home, we began evaluating Traject to ensure that their values aligned with ours.
Very quickly we found that Traject was the best place for PLANOLY. They have a strong leadership team, thoughtful company culture, and the ability to make sure that PLANOLY remains PLANOLY – both for the team that we love and the hundreds of millions of PLANOLY users that made the company what it is today.
When we first started PLANOLY, our goal wasn’t to make money. It was to fulfill a personal need that resonated with millions of our users, small business owners, and like-minded creators and entrepreneurs who saw the power of social and digital marketing. My heart overflows with gratitude knowing we met those goals, built an incredible product, and found a second family in the process.
Christina, Traject, and our PLANOLY team have allowed Andy and me to step away knowing the company is in the best hands possible. Selfishly, at first, I didn’t want to become another mom stepping away from her career because the pandemic put a strain on her family. But here I am, standing strong in a new season, at peace and happy about what growth currently looks like in my life.
Thank you for following me on this journey. PLANOLY will always be in my heart, and I can’t wait to see this amazing company continue to flourish in the future.