As with any project, developing a mood board requires a bit of research. We suggest starting with a few keywords you can reference throughout the project. Keywords can be any word that you want your mood board to visually convey, like “spring,” “minimal,” “classic,” etc. Identifying keywords will help you search for images, textures, color swatches, or patterns to fit within your desired visual aesthetic.
Once you have your keywords established, it’s time to start looking for imagery for your mood board. If you’re a Pinterest user, we highly suggest creating a board on Pinterest with the name of your project. This Pinterest board will serve as a place for you to Pin any images of objects, color swatches, prints, etc. you find that you think might work well within your mood board. Once you have a collection of Pins, comb through your Pinterest board, and select images that align with your vision – these will be the images you add to your mood board. Add and remove images and color swatches as needed until you’re happy with the overall direction of your mood board.
Another way to gather images is to look through your saved photos on Instagram. If you plan on sharing your mood board on your Instagram Stories, tagging the accounts of images that inspired you is a great way to credit artists and build community.