At a first scroll, Modern Rebel’s Instagram could pass more as a feminist organization than a wedding and events business. Powerful imagery with bold call outs to the institution of marriage aren’t typically what you see on a wedding planner’s Instagram account. The stark difference from the crowd is precisely their point. There’s no rulebook for love, why should there be one for weddings?
Behind the alternative event planning company and brand is Amy Shack Egan, the founder and CEO of Modern Rebel in New York City. She’s known for coining the term “love parties” and planning some of the most unique weddings you’ll ever attend. Their approach is simple: no manufactured weddings!
Modern Rebel is Amy’s way of calling BS on the wedding industrial complex. And she and her team are working tirelessly to dismantle it, one love party at a time. But before we get started, you must know, Amy didn’t always want to be a wedding planner. In fact, she used to turn her nose up at the idea.