It wasn’t until after she had been living in New York did she seriously consider wedding planning for her career path. She was helping a friend plan and organize a wedding when that friend turned to her and said, “You know Amy, you could do this, you could be a wedding planner.” Amy just remembers responding, “Ugh, I would never do that,” and that stuck with her. Why would she never do that? The strong reaction to her friend’s job suggestion was the catalyst that started her rebellion against traditional wedding planning. “Why are so many people excited to marry someone but turned off by the wedding industry - an industry that's supposed to be about love?” she wondered.
Amy created Modern Rebel after finding space for her to stand out. She built her company on the idea that the wedding should reflect the real highlight: the relationship. And that’s a big part of what makes her company and team so unique. “There’s a level of perspective,” says Amy, “Everyone is down to earth. They are a team of women and non-binary planners with a great care for logistics and a level of perspective."