Created by Miranda Kerr in 2009, Kora Organics is an award-winning range of certified organic and natural products that detoxify, nourish, and revitalize the skin. But Kerr didn’t just decide that she wanted to launch a beauty brand out of nowhere. Before she began her wildly successful modeling career, she spent 18 months studying nutrition and health psychology at the Academy of Natural Living near Cairns. Her interest in healthy living eventually led to an incredibly popular line of skincare products.
For Kora Organics, social media weighs heavy on their success. From photography to captions and overarching marketing strategies, their brand philosophy – Mind, Body, Skin – serves as a granular road map for all content and messaging. Taryn Paulson, Kora Organics’ Influencer Marketing Manager, explains how Pinterest can be incredibly powerful, why photography should always inspire your captions, and the importance of flexibility.