Social Studies: J.Hannah Talks Collaboration with Love Watts

A CURATED COLLABORATION

Love Watts has always felt kindred in terms of their content and curation. We knew they would be able to do something fantastic with color as a prompt. It’s such a great opportunity to bring interdisciplinary points of view and a natural/seamless folding in other visual voices. This is something we’re excited to do as a part of our regular programming. Refreshing for everyone.

THERE’S A FIRST TIME FOR EVERYTHING

This was our first collaboration with a curator in this way. J. Hannah is digitally native and focuses on offering supportive content to our product range. This is so that our following can participate in JH without needing to purchase our products. This aspect of our online presence is important to us. We want to discuss color beyond what is in the bottle and on the nails.

RULES AREN’T REQUIRED

That there are no rules! You don’t have to be a “jewelry brand” or a “beauty brand” or just one thing that plays by the norms of the category you slot into. We like being hard to define and are inspired by fellow collaborators, who also escape easy explanations. 

ROOTED IN PERSONAL TASTE

There are places that I go to revel in the aesthetics –Craigslist, flea markets, bookstores, museums. This is how I’ve always answered this question, but sometimes those types of answers feel narrow. Inspiration is not something you find when you’re looking for it. It’s not something that you find in a specific place. I am trying to be aware enough day-to-day so that inspiration isn’t lost on me when it arrives. 

FOLLOWER FEEDBACK

One comment we saw repeated was how much people enjoyed these images and videos in series. I think as pieces in a series; each slide informed a mutual context. It complicates and multiplies perspective, and enhances the flavor of each individual image.

This collaboration between J.Hannah and Love Watts is another great example of truly knowing your brand and audience to create something that pays off.  Thanks for tuning in for the latest edition of our Social Studies series. Check out our last feature with Saie Beauty here.