A CURATED COLLABORATION
Love Watts has always felt kindred in terms of their content and curation. We knew they would be able to do something fantastic with color as a prompt. It’s such a great opportunity to bring interdisciplinary points of view and a natural/seamless folding in other visual voices. This is something we’re excited to do as a part of our regular programming. Refreshing for everyone.
THERE’S A FIRST TIME FOR EVERYTHING
This was our first collaboration with a curator in this way. J. Hannah is digitally native and focuses on offering supportive content to our product range. This is so that our following can participate in JH without needing to purchase our products. This aspect of our online presence is important to us. We want to discuss color beyond what is in the bottle and on the nails.