As our friends over at Bloguettes would say, "Instagram Stories is an excellent way to drive traffic, build relationships with your followers, and even increase sales." So... you're curious about how you should go about adding Instagram Stories to your regular posting routine for Instagram but don't know where to start. Some of our users are frazzled, stressed out about creating more content, and don't want to disrupt their workday. Well, it doesn't have to be that hard! It's a lot different than simply posting a picture or video, and the best results do take some preparation and planning to create something that your followers will love. We're going to elaborate on how you can master Instagram Stories by giving you a few simple tips and tricks to get you started on the right foot.
The first step is to ask yourself, "What is my Instagram mainly about?" What is your industry or niche? What do you want your audience to gain or get out of your Instagram Stories? Even though Instagram Stories allows you to be a bit more flexible and spontaneous, you don't want to venture too far from your overall theme. Your followers are following you for a particular reason, so keep them entertained and inspired on both your Instagram Grid and Stories! Share content that is unique, entertaining, your own and within the lines of your industry. You'll spark more interest when sharing company culture, sneak peeks, behind the scenes, and "day in the life" content.
Goals and Execution
Set your goals, create a consistent schedule, and you'll always have content to share! With Planoly's Stories Planning feature, PLANOLY allows you to plan out your Instagram Stories content ahead of time, similar to our Instagram Grid planning tool. You still have the freedom to move and shift things around with our drag and drop functionality, and it takes off a lot of time when you can have your ideas ironed out. Keep your Instagram Stories consistent with your content, while also sprinkling in a few other areas of interest. Even if you don't have all of the content ready at once, it's helpful to set your goals and intention for the week. By doing so, you won't have to scramble around and stress over what content to produce and share!
Content Ideas for Instagram Stories
- Promote your new blog posts or products
- Give quick tips based on your expertise
- Take photos at your favorite shops to support local places
- Make big announcements
- Teasers for upcoming product launches
- Behind the scene videos
- Getting ready videos
- Quick tutorials
- TIP: To keep your Stories fresh and fun, share a variation of Boomerangs, images and video!
Our friends at Bloguettes' have created an amazing Instagram Stories Strategizer to give you more great planning ideas. It even has a chart to help you plan out your Instagram Stories for the week. You can set goals for each day and then check off when you've scheduled your Instagram Stories in PLANOLY. There's also a place for you to keep track of your performance by recording how many views each of your Stories received! Download if for free here. Happy Planning!