What are Instagram Stories Highlights?
Although Stories Highlights are already essential business for some, for those just starting out, Instagram Stories Highlights are Stories that live forever on your profile whereas regular Stories only exist for 24 hours.
Highlights are Stories that can be saved and categorized so that viewers - both new and old - can watch them at any time.
Sitting just below your profile and slightly above your feed, Highlights provide context for your brand - what it is, what problem it solves, and how it solves said problem.
How to Create Stories Highlights
Stories Highlights can provide viewers with specific information about your brand, products, frequently asked questions, and much more. As a brand, you can leverage Highlights as a way to make sure that your viewers can find what they need, where they are - and where they are is Instagram.
Here’s a quick guide on how to create Instagram Stories Highlights:
In order to create a Highlight, you can do it three ways: within your Stories, in the Archive section, or tap the “New” circle on the far left below your bio.
Create Highlight Within Your Stories:
- You will see an option at the bottom of your screen (second icon with the “heart in a circle” with “HIGHLIGHT” below it on the right side).
- Tap on the + (plus) icon to add, then name it.
Create Highlight Within the Archive Section:
- Go to your profile.
- Tap on the Archive Icon (clock with a turned back arrow) located at the top right of your screen.
- Tap on the More Icon (three dots) located at the top right of your screen.
- Tap on “Create Highlight”
Create Highlight Using the “New” Button:
This button is the circle on the far left below your bio (this appears in your bio once you have at least one highlight saved)
- Next, choose whichever stories you’d like to share from your archive, choose a cover image, and name it.
- Once you’ve done that, your highlight will show up as a circle on your profile, and your followers can click to watch it as a stand-alone story. The Stories Highlights will stay on your profile until you decide to delete them, and there is no limit to how many highlights you can have!
- Simply tap and hold the desired highlight on your profile to remove or edit.