Instagram Reels Content Tips #1: Storyboard
The good thing about short-form video content is that it can be both scrappy and thought out. Unlike Instagram Stories, Reels should be planned just like your Grid posts. Reels allow you to switch up your content without having to regurgitate your Grid posts, Stories, or Instagram TV content. Reels can be their own thing, which is why storyboarding helps you plan out your ideas for the perfect execution.
Start by coming up with a concept for your Reels and then define your goal of the post. For example, what do you want your followers to get out of it by seeing it? Once you figure out your call-to-action, create a shot list, aka what you want to film, and start shooting. Knowing what you’re going to film for each frame will make it simple to shoot and help keep your video within the 30-second Reels time limit.
Instagram Reels Content Tip #2: Behind the Scenes aka “BTS” Shots
There will come a time when you’re fresh out of content ideas and when that time comes, don’t give up. Think back to any videos you shot that you didn’t use in the actual reel, Instagram Story, or Instagram TV posts themselves. Compile that footage to share some behind-the-scenes-styled Reels with your audience.
This footage can consist of either a sequence of bloopers, what it takes to make one of your products, day-to-day operations featuring your team— the list goes on! Your brand personality can shine through here and help build a deeper connection with your audience.
Instagram Reels Content Tip #3: Teach a New Skill
Reels are perfect for providing educational content to your followers. Reels give you enough time to explain how to do something from start to finish. Using Reels for a tutorial or a quick how-to video helps beef up your number of posts per week while giving your followers more content variety. And if you’re having trouble coming up with tutorial ideas, head over to your Instagram Stories and crowdsource your audience.
As we mentioned in our Instagram polls post, creating relatable content is key to increasing your audience’s engagement. Ask your audience what types of tutorial videos they want to see from you. For example, a tutorial teaching your followers a new way to style their hair, a simple smoothie recipe, or how you get the perfect bleach dye job for one of your brand’s products are great thought-starters. Check out PLANOLY’s how-to Reels videos for inspiration for creating educational content with Reels.