Like it or love it, Instagram Reels is here and it’s not going anywhere. Facebook’s new TikTok competitor has been all the rage on social media this month, and for good reason.
With TikTok past its peak and near a drastic turning point, Instagram Reels is prime to take the top spot for short-form video clips. And if the past two weeks have taught us anything about Reels, it’s that having a strategy for this emerging social media marketing mainstay is essential to help grow your brand.
After quickly amassing over 800 million active global users and an estimated $500 million in revenue in 2020 in the US alone, TikTok’s success and its user-friendly platform for creators and brand partnerships will almost certainly be mirrored with Reels. So if you’re looking to grow your brand, expand your platform, and delve into new partnerships (eventually), focusing on mastering Reels in its infancy will be central to your growth.
Today we’re going deep on how to use Instagram Reels to help grow your brand. These bite-sized, 15-second videos could transform your social media presence and showcase your brand in a new light. Mastering Reels isn’t just an option. With TikTok’s future in jeopardy, it’s a necessity.