Remember when Instagram launched Stories? Most of us were slow to adapt. At the time, it seemed like just another thing to keep up with. It felt like more work.
When Stories launched in 2016, there were just over 150 million active users. Today there are half a billion people who use Stories every single day. And those who really learned the platform in those early days were rewarded by Instagram and tallied a large number of new followers which eventually led to growth, partnerships, and more.
There’s no time like the present when it comes to Reels. Let’s break down why it’s important to dive in now rather than later:
Less Competition - right now there is very little competition on the platform which means your content has a much higher visibility rate.
Trial & Error - start learning what works and what doesn’t before everyone else gets the hang of things.
Find and Hone Your Ideas - Whether it's educational, relatable, or insightful, hone in on your ideas before posting to add some form to your function.
Master Time Constraints - Reels now allows users to record up to 60 seconds worth of video. Start learning how to bring your content to life in less than a minute.
Study Your Analytics - Although Reels analytics remains fairly simplistic at the moment (tallies view counts, likes, and comments), that’s likely to change in the near future. Even still, start studying who’s watching your content and what performs best.