It’s no secret that Instagram Stories have become how brands and creators communicate with their audience daily. And as content creation has evolved, so has the way people use their Instagram Stories. It’s become a way to quickly and creatively communicate and interact with followers, and here’s why.
Stories are a cultural phenomenon that connects people, and brands are starting to use Stories to share their brand’s personality and create interest that leads to action. Don’t believe us, check out the stats to match!
According to an Instagram study, 58% of the people surveyed reported being more interested in a product or service after seeing it in a brand’s Stories. The other great thing about Stories is that it's a distraction-free medium on Instagram. Stories take up the full screen on your mobile device, so unlike in-feed Instagram posts, users can focus only on what’s in front of them. The Stories feature also follows a specific algorithm that will work in your favor if you use it correctly.
Timeliness: Instagram favors timeliness and makes sure to show its users the latest updates for their favorite accounts.
Engagement: Accounts users interact with most will bring your account to the front of a user’s Instagram Stories queue. Interaction includes everything from commenting, liking to direct messaging.
Post regularly and create Stories that drive engagement with your audience. Check out PLANOLY’s Stories Planner feature available on our web dashboard and mobile app. And if you’re looking to increase engagement even more, here’s how Instagram polls can lend a hand.