How to Win on Instagram & Pinterest

Visual consistency is key to maintaining your brand identity; not just for Instagram, but for all social channels that incorporate your brand's aesthetic. While Instagram is one of the most powerful social channels to grow your brand's presence, it's important to diversify your channels. In our last webinar, our marketing team covered ways to cohesively fine-tune your visual strategy and tailor your social marketing strategy for Pinterest and Instagram. Here are some of the key highlights and takeaways from the webinar below (you can also watch the full webinar below).

Tips for Creating a Cohesive for Pinterest and Instagram Strategy

The content you put on your social channels should be cohesive, but it doesn't mean it has to be identical. Your audience is tuning into different things with each of your social platforms. Each platform has ways in which content is best served, so make sure you're creating and preparing your content for each individual platform.Here are a few tips for each platform.

Consider the following to ensure your visuals are consistent and cohesive across all platforms:

Symmetry
Authentic
Engaging
Creative
Inspiring
Aligns with brand guidelines

Strategizing for Pinterest

Ensure you're using the right keywords and copy in your Pin titles and descriptions
Setting your images correctly (mainly vertical images) in 1000x1500px
Ensure you're linking your Pins correctly
Have CTA on your blog to have your audience Pin a post
Understanding your insights and analytics and looking at your Impressions, Saves, and Clicks
Planning for future content (fun fact: we've made Pinterest planning seamless with our Pin Planner! Learn more here.)
Claim your profile with Instagram and YouTube

Strategizing on Instagram

Ensure you're making your caption engaging by using the right hashtags
Ensure your images are on-brand, organic and authentic
Have a call to action, proper tagging, locations, and use tools within Stories like link-in-bio and the swipe up feature
Engage with your audience before and after you post
Create Stories that practice true storytelling and are engaging with IG Stories' interactive stickers
Plan your content ahead of time via PLANOLY to ensure that it's all on-brand and cohesive to your grid
Understand your analytics and let them guide your future content strategy based on successes and missed-marks

A Timeline for Success

Now that you know how to create a cohesive strategy on both platforms, it's time to put that into work with this step by step timeline inspired by our friends at General Assembly with their Objective First Framework. With this timeline, you can create synergy through social that allows Pinterest and Instagram to work together and will ultimately help your brand grow.

Cross Promoting on Channels

Not only should you create original content for Pinterest and Instagram, but you can make it work long-term when you cross-promote with an intention for each platform.This means creating content that can span across all of your social platforms. Here are a few ways that you can maximize your content for both Instagram and Pinterest, along with your platform-specific content.

Instagram to Pinterest

Repurpose your best-performing images for Pinterest and maximize with top-performing keywords
Make your IG posts evergreen and repost during peak seasons
Repurpose your instructional content and make them into visual tutorials and infographics on Pinterest

Pinterest to Instagram

Create a Stories inspiration roundup for Pinterest (or what you're Saving) and include it within your highlights on IG that links back to your Pinterest
Share your favorite people and boards to follow on Pinterest
Share your boards for your audience to get inspiration from you