Visual consistency is key to maintaining your brand identity; not just for Instagram, but for all social channels that incorporate your brand's aesthetic. While Instagram is one of the most powerful social channels to grow your brand's presence, it's important to diversify your channels. In our last webinar, our marketing team covered ways to cohesively fine-tune your visual strategy and tailor your social marketing strategy for Pinterest and Instagram. Here are some of the key highlights and takeaways from the webinar below (you can also watch the full webinar below).
The content you put on your social channels should be cohesive, but it doesn't mean it has to be identical. Your audience is tuning into different things with each of your social platforms. Each platform has ways in which content is best served, so make sure you're creating and preparing your content for each individual platform.Here are a few tips for each platform.
Now that you know how to create a cohesive strategy on both platforms, it's time to put that into work with this step by step timeline inspired by our friends at General Assembly with their Objective First Framework. With this timeline, you can create synergy through social that allows Pinterest and Instagram to work together and will ultimately help your brand grow.
Not only should you create original content for Pinterest and Instagram, but you can make it work long-term when you cross-promote with an intention for each platform.This means creating content that can span across all of your social platforms. Here are a few ways that you can maximize your content for both Instagram and Pinterest, along with your platform-specific content.
The best way for you to continue elevating your content for both platforms is if you're getting super cozy with your stats and analytics. Know the numbers, both good and bad, like the back of your hand, and you will be able to further tailor your content for what performs best on Instagram and what performs best on Pinterest.
While you can draw inspiration from Pinterest and Instagram for future content & collaborations, sometimes the content that performs well on Instagram may not perform well on Pinterest. Pay attention to not only what content performs well, but also, who your exact audience is on each platform, so you know how to create content that resonates with them.
To go more into detail, make sure to watch the full webinar with Priscilla and Adriana below. They go over all of the above and answer a few audience questions too! Also, be sure to use our new Analyze Web Dashboard for all your Instagram analytics needs!