The all-knowing and all-encompassing Instagram algorithm is second to none in its mystery. But while we certainly can’t sit here and say we know all of its finer points, there are a few ins and outs that we can share to help you understand it a little better.
Firstly, the algorithm is broken down into a handful of different points of emphasis – Interest, Timeliness, Relationship, Frequency, Following, and Usage. Each of these categories (we define them here) plays a central role in how Instagram prioritizes grid posts.
Is there interest in your content, was it posted in a timely manner, is it a priority to your Instagram relationships, is your following active and looking to engage in this content, are you posting with a good frequency, and finally, Instagram also prioritizes content based on your followings usage (how long and how much they are on Instagram).
As mentioned above, the Instagram algorithm highly favors users that adopt all of its features. So if you’re using Reels, Guides, Live, and IGTV, you are more than likely to be featured on the Explore Page than others.
Consistent and quality content on Instagram Stories is also extremely important. Ever wonder why you see some of your followers' Stories over others? That’s because you engage with their content more and Instagram is prioritizes their content in your Stories feed due to that behavioral trend. That said, engaging your followers with great Stories content will inherently get you more views and/or shares.
Above all, creating consistent and thoughtful content that your audience will love is the ultimate Instagram marketing hack. So is using the tools at your disposal to help channel your creativity and to inform Instagram that you are a top creator.
Jumpstart your Instagram marketing strategy with the tips above and be sure to schedule all your content with PLANOLY!