Instagram first launched the option for users to choose between a personal and business account in 2016. It continues to be a big question for brands and users when deciding whether to keep their profiles personal or change them to a business account. There are varying differences for both, so it depends on a number of reasons as to which option would be better suited for you. We're going to break down the differences, upsides, and downsides to each! Read on to dive in and learn everything you need to know about whether or not you should make the switch to an Instagram Business Profile. First, we'll start with the main variation between an Instagram Business Profile and a personal account, which is access to features such as Instagram Insights, Instagram Ads, contact information, and more. Being able to add your contact information in a clear and easy way (versus packing it all into your bio) is a gamechanger. With an Instagram Business Profile, users can tap to call, email, or visit a brands website directly from their Instagram page.
Insights for Instagram Business Profiles include:
As you can see, there are so many upsides when it comes to switching over to an Instagram Business Profile! It all comes down to what features you're looking for - if you're a brand on Instagram it definitely seems like the right move because of the many benefits and insights. The best part is that it's free and easy to make the switch, and you can always switch back if you still prefer a personal account! Update 11/14: The FTC recently released a disclosure statement for working with social media influencers. You can review the full document here.