Just when you thought self-promotion couldn’t get any cringier, you add your artwork to the mix, and it becomes way less cringy and just plain nerve-wracking. Welcome to our 101 on showcasing a creative’s talents on social media, where we give you the tools to succeed in the shameless world of self-promotion!
Promoting your creative abilities should feel less like a marketing technique, and more like an extension of yourself. Instagram is a great place to start because it’s a highly visual app and a natural place for creatives to launch their social presence. The key to making it authentic is staying true to yourself and not worrying about what you think will work. We’re going to cover all the basics like what to do with your bio, how to post and lean on your followers, and getting involved with the Instagram creative community.
Let’s dive right in!