This is your bio’s time to shine! And by shine, we mean providing your audience with everything they need to know when they come across your Instagram account. First, tell them what type of artist you are. Clarify whether you’re a designer, photographer, painter, etc., and run with it. Next, put the link to your online portfolio in your bio so followers can reference the work not featured in your Instagram feed. And don’t forget to throw in your contact information either so viewers can quickly get in touch after discovering you! Adding these three things to your bio makes it easier for potential clients and collaborators to work with you in the future because nothing is stopping them from seeing your work or contacting you after they like what they see.
You’re allotted 150 characters in your bio, so make the most of it by showing off everything you can do as an artist! Don’t have an online portfolio? Get to work! But don’t stress, there are a few other ways you can use Instagram to promote your work.