There are a few ways you can elevate and boost your content through Instagram Ads – no matter what your budget. Instagram Ads drive traffic, create engagement, and get your brand in front of the right audience."By recognizing where Instagram ads can excel with the digital marketing mix and tailoring campaign strategies to match, advertisers can make the most of the unique opportunity presented by the visual social network." - AdWeek
With over a billion active Instagram accounts per month and 500+ accounts using IG Stories every day, now is a better time than ever to begin incorporating paid social into your strategy to boost reach, expand revenue, and drive engagement with your audience.
"As a visual social network, Instagram's unique offering to advertisers is all about inspiration, discovery, branding and the continuation of customer journeys." - AdWeek
Billie creates engaging and thoughtful imagery and videos for their ads. Keep your message simple and your ad's visual compelling to lead followers to your website to shop the product.
Instagram Ad Considerations:
Create ads that you feel your audience will fully resonate with by understanding what they're gravitating towards the most. Are they currently hooked on a specific product? What are industry trends you can get ahead of? Try boosting a post or story of that product during certain holidays.
Take a look at your insights on your Instagram account to determine your audience's interests and top-performing posts. If you're getting more activity on IG Stories compared to in-feed posts, try tailoring and optimizing your Instagram Ads for Stories instead of posts.
Create an immersive experience for your customers by using hi-res imagery and videos. Ensure your imagery matches the tone of the ad. For example, playful products should be accompanied by fun colors in the ad with clever captions. Always match your feed aesthetic and your feed visuals to your Instagram ads to create cohesive symmetry within your content. Your audience should be able to recognize your content overtime with consistent messaging and posts.
J.Crew keeps the focus on the product by sharing quick in-feed posts that take you directly from the product's image to shop the product online. Our sellit feature makes it easy to create a similar and clean visual catalog for your followers to shop your products. When you add sellit to your PLANOLY account, you can use one universal link to create an image gallery of *shoppable* Instagram posts. You can then link out to products within your feed for followers to shop your services + offerings, and additionally provide them with the universal link in your Instagram bio for access to your full gallery. Get started here.
The Six Types of Instagram Ads:
Ways to Buy Ads:
To learn more about the ways you can buy ads on Instagram, head to this link here. For additional avenues to boost revenue and engagement with the use of Instagram Ads, check out some of the articles listed below. Further, to view and examine your Instagram advanced metrics, be sure to utilize our Analyze Web Dashboard. Head to the Instagram for Business 'Advertising' tab to get a more in-depth look at Ads.
The Complete Guide to Instagram Advertising - WordStream
Instagram Ads: Best Practices for Beginners - Business 2 Community
The PLANOLY app and web platform simplifies social media marketing by allowing you to visually plan, schedule, and analyze your Instagram and Pinterest content.