Maintaining impactful and evergreen content on Pinterest can significantly increase traffic to your website or blog. Evergreen content is content that is timeliness and always relevant to your audience.
Pinterest goes beyond a source of inspiration. Pins are ideas that people on Pinterest create, find, and save from online. If you click through the Pin, you can visit the website to learn how to make it or where to buy it. With the appropriate strategy, a business or brand can leverage their existing content to drive more traffic back to their site from Pinterest. Pinterest is not just a search engine or another social platform. So what makes Pinterest a valuable tool for your marketing strategy? Discoverability and niche audiences.
Pro Tip: With your brand or business in mind, identify 2-3 niche audiences, and create content that serves them explicitly. And over time, new audiences will discover your niche content.
Evergreen content is valuable content without an expiration date. This content can be repurposed and reused time and time again.
SEO Example: Planoly's blog post "How to Use the Swipe-Up Feature on Instagram Stories" from October 2018 still ranks as our #1 piece of all time, and receives traffic weekly!
Tailor your Pin titles and descriptions for success by understanding what your followers might be searching for when it comes to specific topics. Craft them just as you would for Google search. Here's how:
See the example below. We included the following keywords: "IGTV Checklist" and "IGTV Videos" within the Title & Description of the Pin to provide detail about the Pin.Pro Tip: Type in similar keywords within the Pinterest search bar that is relevant to the topic you're sharing. This will help you get an idea of which keywords to use within your descriptions.
Pro Tip: Test your evergreen content further by using different images for Pins that lead to the same link. (You can still use the same description!) Using various images will allow you to see which type of images your audience gravitates towards the most.
Get started driving more traffic to your evergreen content using PLANOLY's Pin Planner! Learn more about our PLANOLY Pin Planner and how you can utilize it to grow your Pinterest presence. Watch ourtutorial.
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This post was a recap from last week's webinar for our users. Our next webinar is on how to win on both Instagram and Pinterest.Sign up for the December 17th webinar.Planoly simplifies social media marketing. The PLANOLY APP and WEB platform helps to plan, schedule, and track your Instagram and Pinterest performance. Sign up below.